Role Overview:- As a Marketing Executive at WalkingTree Technologies, you will be responsible for driving our email marketing, webinar outreach initiatives and LinkedIn outreach within the marketing team. Your role will involve strategizing, executing, and optimizing outreach efforts, ensuring alignment with our business objectives.
Key Responsibilities:-
- Develop and implement email marketing strategies, utilizing tools like LinkedIn Sales Navigator to target and engage potential clients, driving lead generation and conversion.
- Plan, execute, and manage webinar campaigns, coordinating with internal teams and external partners to ensure successful events that promote WalkingTree’s services and solutions.
- Collaborate closely with the sales team to align marketing efforts with sales goals, ensuring consistent messaging and optimizing outreach activities.
- Monitor and analyze the effectiveness of outreach campaigns and webinars, using data-driven insights to refine strategies and improve future initiatives.
- Be well-versed in using relevant software tools, including CRM systems and marketing automation platforms, to manage outreach activities and track performance.
Qualifications:-
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 2+ years of experience in marketing, with a focus on sales outreach, webinars, and team management.
- Proficiency in software tools like LinkedIn Sales Navigator, CRM systems, and marketing automation platforms.
- Excellent communication and organizational skills.