Powerful Influencer Marketing Portal
Data Analytics, AI/ML Platform
STRATEGY
A leading marketing research company conducting audience measurement for television.
We helped them with:
- Automate the analysis process on Japanese video content to extract meaningful results.
- Analyze video frames and extract information on the speaker, objects, clothes, footwear, brands visible in the video.
ENGINEER EXPERIENCE
Solution scope included:
- Find contact info for the talent and reps you want to work with next.
- Check new attachments to projects in development to stay abreast of who your competitors across town are casting.
- Monitor domestic and international box office results and even ROI to assess project performance and the impact of key decisions.
- Data aggregation processes enable tracking data from various sources.
- Data cleansing & conversion processes to convert gathered data into useful metadata.
PERFORMANCE
- Offer brands easy way to choose, engage and deploy influencer campaigns and measure ROI
- SNS & Creating Micro-Communities for influencers to monetize their offerings
- Add new (WhiteList) Influencers in a category and use SNS to promote
- Market research to get reports on celebrities, content, market data, influencers, etc.
- Talent Management & Recruitment. Contract Agreements. Payment processing.